15 ways to build a brand

Your business may have a logo, or an interesting name that you are taking advantage of every opportunity to build a reputation for it. You may already have advertised your business with recognizable things like billboards, business cards, or print ads. But there are many other unique and interesting ways that you can use to build your reputation, reputation, and relationships with your target audience.

Here are 15 things that Verisign , the domain name and network security company, advise businesses to consider when building and developing a brand:

1. Online presence: Establish an online presence for your business that matches your brand. Whether it's a website or a social network account, it's important for customers to find your business online. Today, the first place that most people look for a product or service is on the Internet. Think about what customers would enter in a search bar to find a product or service like yours and then try to apply them. Do you see your business appear in the results page? If not, here is a great place to start building your brand.

2. Mobile Presence : If you already have a website, is your site friendly to mobile devices? According to We Are Social's "Digital Reports, Social Networking and Mobile 2015" , global mobile web share across mobile devices has jumped 39% since January 2014, 3 number sites are mobile-friendly. Small businesses without a mobile-friendly site or even a website are almost invisible to customers primarily using mobile devices to search for goods and services. The service, especially locally.

3. Email Branding : A branded email business (such as tenban@tendoanhnghiep.com) for the world to see the presence and professionalism of your company. On the other hand, a very general email like tencongty@freeemailaddress.com can provide a feeling of inexperience - or worse, it raises doubts about whether your business really exists. Moreover, with the use of branded e-mail, each time you send an email will also contribute to the promotion of your brand.

4. Domain Registration: The first step for many businesses is to register one or more domain names to represent their brand. Domain name registration is descriptive and longer (rather convenient because they usually occupy the majority of available domains) including keywords, location information, and / or easy to remember phrases. Benefit by many Internet users only enter search words into the browser to find what they want. Businesses can take advantage of this by thinking about keywords that customers can use to find their business and sign up for a consolidated domain name from those keywords. Leveraging multiple domains can also provide marketing opportunities and help protect your brand on the Web by avoiding risk if your competitors register your company name,

5. Phone : Make sure the people responsible for answering the phone at your company can answer professionally and politely, and always mention the name of the company the same way each time you listen to the phone. It is also important to note that the automated response on the phone after hours also includes the company name, location, hours, and website of the company so customers can search for company information. Your even during working hours. 

6. Costumes employee : Suggest your employees wear uniforms bearing the brand colors and / or logo and your website address on it. This reinforces your brand and makes it easy for customers to recognize employees. Having an employee wearing a company logo to events or exhibitions is a way for you to skillfully expand your brand.

7. Apparel for the customer: Selling products such as t-shirts, coats, handkerchiefs or other costumes bearing the brand name of the customer, or better using them as gifts. Each customer wearing your branded outfit will become a mobile billboard for your company. This is a free advertising method that only cost a shirt.

8. Business Cards: You may already have a business card, but whether or not you have it, ensure that your future business cards carry the logo, title, website address and contact information. Consider using two-sided business cards with loyalty cards so customers keep them.

9. Business Forms : Make sure the logo, contact information and website address appear on the company's business forms such as invoices, packing lists, receipts. It will make your company more professional in the eyes of customers and serve as a reminder to customers to visit your store.

10. Advertising gifts: What brand is your brand known for, or do you want your brand to be known for? For example, if you sell wine, you may consider giving your customers a branded wine list and your website address.Whatever your business needs, everyone needs to be provided with enough water and no one can work without coffee. Products with branded logos such as water or water bottles as a thank you gift or promotional gift will be used and remind your customers each time they drink a sip of water.

11. Make a video: If you own a smartphone, you can make a simple video at a reasonable price and then share your video on the social network or on the company's website. Video is the most popular form of digital content today. The trick is to make a video that is useful, fun and relevant to your brand.

12. Create creative content : Many small business owners make their own unique followers by creating and sharing content through blogs and articles. This helps them to differentiate themselves from their competitors by positioning themselves as experts in their field. The secret is to think about topics or experiences that you can present in a unique way to attract customers. Watch a video on how broker Doug Francis uses Content Marketing to stand out among the 13,000 competitors.

13. Office Supplies : Letterheads, envelopes, labels are the means to easily convey your brand and share your website address. It's also a great way to increase prominence by adding something special to the customer's buying experience. For example, Zulily sent a thank-you note with company logos and website addresses to customers at each purchase. Expressing gratitude will often make customers loyal to the brand.

14. Email Marketing: Make an email list by asking your email address at the checkout counter or on your company's social networking and website. This is an effective way to ensure ongoing interaction with customers about promotional information, discounts, or events. The key is to send professional and attractive emails, but not too often to avoid annoying customers but enough to keep them in mind. There are many affordable email marketing services that can be utilized to make the email marketing process easier and help ensure that you comply with current legislation.

15. The presentation form : If your team uses Microsoft® PowerPoint® program as to create and present presentations to groups of existing customers or potential customer group, make sure that each presentation All started with the same form - displaying the brand colors, logos, and website addresses on each slide. This assists in asserting the expertise and information contained in the presentations that are yours, and ensures that your stamps are displayed through each slide.

Before you start investing your time and effort in any of the suggestions above, you should ask yourself some questions to make sure you've invested in the right opportunity:

1. Who is your target customer? How old are they, what do they like to do? The answers to these questions will help you understand which advertising activities will appeal to most of your customers. 

2. Which marketing budget is right for your business? This will help you prioritize your advertising opportunities so you can make the most of your budget. Free and inexpensive activities like social networking and website marketing can be an effective way to target a broad clientele.

3. How well do you measure the effectiveness of your advertising efforts? This will help you determine what activity you should continue to do, or invest more or less.